To be fit is to be constantly challenged. It is to break out of your comfort zone and aim for what is just out of your reach, every day — because you will never know your limits until you PUSH yourself past them!

Push is a functional fitness clothing brand who sees being fit and healthy as a vital part of life. Functional clothing doesn’t have to be boring, we believe your gym clothes should look as good as you do. When you’re pushing your body to its limits, Push has your back in stylish, comfortable and supportive workout gear.


To provide quality and comfortable functional fitness gear while supporting local manufacturers.


After 11 years of experience in both the fitness and fashion industries, we noticed a gap in the local fitness apparel market for functional workout styles. This is when Push was born. What started out in 2013 with a passion for fitness and fashion, Push is now giving a new meaning to fitness apparel with original, quality and inspiring workout gear.


All Push fitness apparel is designed, printed and made locally in South Africa. By working closely with our partners in the supply chain, we are able to ensure ethical and fair working conditions for everyone involved in helping us bring the product to you. We aim to give customers the ability to support a company that shares their own values and who helps create a difference in their local community

As a company that makes social responsibility a priority, we are always thinking of ways to go above and beyond for our community. 

One of these ways is by donating all our spare material to RV United to make soccer “ragballs" for underprivileged children. Established in 2011, RV United is a soccer club based in Khayelitsha, Cape Town that offers girls a platform to play soccer — an otherwise male dominated sport in Africa. RV UNITED players collaborated with Ragball International to help fund their club teams to compete in the South African football association leagues. These ragballs are made from news paper, plastic bags and Push Fitness Apparel off-cuts. We make sure that with each order, every last off-cut is saved to bring a bit of bright colour to these balls that the girls look so forward to.

RV United to make soccer “ragballs" for underprivileged childrenRV United to make soccer “ragballs" for underprivileged children

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